Article: A phone for a tree

Tuesday September 1, 2009

According to a recent global survey by Nokia, only 3% of consumers recycle their old mobile phones. Also, three out of four people do not even think about recycling their devices and nearly half are unaware that it is possible to do so.

The survey also found that one of the main reasons why so few people recycle their mobile phones is because they simply don't know where to do so.

With that in mind, Nokia has set up special kiosks at four locations in the Klang Valley to make it easier for consumers to recycle their mobile phones.

The programme includes a unique "recycle a phone, adopt a tree" scheme called NEWtrees. This is a joint venture with WWF Indonesia, Nokia and Equinox Publishing, which aims to replant trees in Lombok, Indonesia.

For every phone you recycle, NEWtrees will plant a tree in your name.

The GPS co-ordinates of its location will be e-mailed to you.

You can then monitor its growth online through Google Earth.

The image will be updated every six to nine months.

You can drop off your mobile phones and accessories (all brands will be accepted) for recycling at these Nokia kiosks:

> Nokia Concept Store, Lot T-242B, 3rd Floor, The Gardens, Mid Valley City, Kuala Lumpur / Tel: 03-2284 3929

> Nokia Store, Lot G92, Ground Floor, The Curve, Petaling Jaya / Tel: 03-7725 0396

> Nokia Kiosk, K3, Level 3, Suria KLCC, Kuala Lumpur / Tel: 03-2070 0190

> KTS Cellular, Giant Hypermarket, Bandar Kinrara, Puchong

This article was taken from: The Star Online: Lifestyle: Focus 1 September 2009